Marketing just needs Objective

I'm not sure about the statistics on this one, but I hope my thesis is clear to the readers of this.

A lot of people easily assume the habit of shooting fish in a barrel is eventually a proper avenue to acclaim the said fish in said barrel, but it’s not. I see a lot of aimless direct messages, goalless posts, and other dreadful content habits on a daily basis. Clearly lacking a proper mechanism to funnel the attention they’re working so hard to acquire.

What am I talking about?

Steve Jobs once said, “Everything Around You Was Built by People No Smarter Than You.”

You don’t need to be a genius to properly funnel internet attention into direct income. I promise you, people much less smarter than you do it on a daily basis.

What is the mistake most Agents or Officers make?

Stop overthinking it.

Having a driving objective behind everything you do online is key to directing a higher level of traffic and click-through towards your desired destination.

Consider for a moment the prospect of starting a family. Regardless of gender, in your twenties, your options seem wide as the ocean. In your thirties, you mask the idea of your narrowing dating pool as personal preferences. Then by the age of 40, you realize you were making it all up in your head, and it’s game over.

The same thesis applies to digital advertising. The moment you realize it was never as hard or “narrow” as you thought, it’s now too late.

Firstly, you must make a mental shift in the perspective from which you view social media content. Stop thinking you are posting just to seem like you are alive. I see too many in Real Estate and even other subsequent industries, post just to post. Without any real inherent meaning behind what they're posting, aside from granular industry-wide consumer tips.

Stop viewing your business content as personal postings and shift towards a perspective of constant advertising. Transition into the mental frame of each individual post being a “Social Media Ad”. Whether or not you’re running ad spend on said post, it is critical that you take that mental frame.

Applying the Solution

When you do, you take more seriously the objective and substance behind your video or writing. Doing so, not only are you taking additional consideration into the mental direction you’re meaning to send the reader or viewer on, but also inherently making the Social Media Ads more interesting and relatable.

So what do we do? We consolidate our information capture destinations, as well as niche down the substance of our social media content, or SMAs (Social Media Ads), into something that can be properly related to by the viewer.

When we do so, we subconsciously send the prospect further down the sales process, whether they know it or not.

A proper example of this is creating content tailored to industry-wide consumer or prospect objections, then funneling them through a CTA with aggressive literature.

What do I mean by “aggressive literature”?

Stop saying things like “If it’s okay” or “Are you up to”. Instead, use words like “Send your x if?” or “If x is you, click the link right now.”

Once it’s time to direct traffic from the CTA, make sure you have a proper way to track where that attention converts or dissipates. Often, you don’t need overcomplicated software or a tech professional to connect software together to get a base perspective on what is going on with the traffic you are gathering.

To summarize:

Have substance/real industry meaning or relatability with everything that you post. Properly call the viewers to action at the end of each post. Optimize your landing page or said destination over time to properly convert that traffic.